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What is our free digital marketing course?

Digital marketing is your best opportunity to transform your business and build a more vigorous career disregard of your role in your organization. Digital marketing is a top priority for most business leaders as digital is among the principal core elements used in building business models and business strategies.

This advanced digital marketing course will help you master both the planning and execution of your digital marketing strategy. The course will provide you with a platform to gain in-depth analytical and practical knowledge you can apply directly to your business. You will learn how to get practical knowledge and experience building brand awareness, customer engagement, customer convergence, and customer retention by automating the four stages of the customer life cycle using digital marketing tools. The course also covers marketing and sales alignment depending on if your business is B2B, B2C, or both.

The course covers the latest technologies relevant to marketing automation. The workshop includes hands-on exercises on all appropriate digital marketing tools, including website design, Search Engine Optimization (SEO), content and email marketing, Landing Pages, Call-to-Actions, digital advertising, and many other tools and techniques.

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